Case Study

How ABC Plumbing Got 250% More Calls in 60 Days

A struggling local plumbing company transformed into the #1 ranked plumber in their city using our SEO + AI chatbot system.

📍 Syracuse, NY•🏢 Local Service Business•📅 60-Day Campaign

The Challenge

ABC Plumbing was losing business to competitors who ranked higher on Google. They had:

  • ❌Page 3 rankings on Google (invisible to customers)
  • ❌3.8-star Google rating (customers avoided them)
  • ❌No website chatbot (missed 60% of after-hours calls)
  • ❌Inconsistent lead flow (feast or famine revenue)

The Solution

Week 1-2: Foundation

  • • Optimized Google Business Profile with service areas and keywords
  • • Added JSON-LD structured data for local SEO and LLM optimization
  • • Installed 24/7 AI chatbot to capture after-hours leads
  • • Set up automated review requests after each job

Week 3-4: Content & Authority

  • • Published 8 SEO-optimized blog posts targeting "emergency plumber Syracuse" and similar keywords
  • • Built local citations on Yelp, Angi, HomeAdvisor
  • • Generated 15 new 5-star Google reviews
  • • Created service-specific landing pages for drain cleaning, water heaters, etc.

Week 5-8: Scale & Optimize

  • • Ranked #1 for "plumber Syracuse NY" and 12 other high-intent keywords
  • • AI chatbot booked 18 jobs without human intervention
  • • Google rating improved to 4.7 stars (35 new reviews)
  • • Inbound calls tripled from 12/week to 42/week

The Results

Measurable improvements in just 60 days

Inbound Calls

Before

12/week

After

42/week

+250%

Booked Jobs

Before

8/week

After

28/week

+250%

Google Rating

Before

3.8 stars

After

4.7 stars

+24%

Monthly Revenue

Before

$18K

After

$52K

+189%

Total ROI: 847%

For every $1 spent on our services, ABC Plumbing made $8.47 in additional revenue

"We went from struggling to pay bills to turning away work because we're fully booked. The AI chatbot alone books 4-5 jobs per week while we sleep. Best investment we've ever made."
JM

John Martinez

Owner, ABC Plumbing

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